Ola is organising India’s first ever and largest Auto Driver Partners’ Mela – ‘Ola Baasha Mela’- in Chennai from April 8 to April 10, 2017. Ola has put together a three-day event that will introduce the city’s potential Auto Driver Partners to Ola’s platform, and give them the opportunity to purchase auto rickshaws at subsidised rates as well as avail several benefits such as free vehicle insurance, and garage services.
The Mela will give many existing auto rickshaw Driver Partners the opportunity to become micro-entrepreneurs by adding autos to their fleet at a lower cost. The same subsidies and benefits will also be extended to the new Driver Partners at the Mela.
Ola claims that using Ola’s platform to book rides has resulted in an increase in revenue and a decrease in idle time for Driver Partners across the country. With the launch of the first Auto Driver Partner Mela in Chennai, Ola expects a footfall of over 25,000 Driver Partners across three days of this event in Chennai.
The three-day Mela has a host of entertaining and fun activities, and food stalls arranged for the families of the Driver Partners. The Auto Driver Partners also, stand a chance to win Baasha movie tickets at the event. Ola has organised similar Driver Partner Melas in the past for its cab Driver Partners, which has seen participation from several of aspiring entrepreneurs. It will also be introduced in other cities in the coming months.
