He said that with everyone watching, commenting and reacting to the same moments together, it creates a shared viewing experience for video that helps build a community. The social media giant is starting to roll out the feature with groups because “a billion people use Facebook groups every month to connect around their passions and hobbies and video is a huge part of this interaction.”
The executive also said that viewing the videos together on the platform will also create an engagement which is similar to the one which is created by Facebook Live.
Today, live videos generate an average of six times as many interactions as regular videos. Facebook said it would learn from the experience and hope to expand “Watch Party” in the future.
Last week Facebook CEO Mark Zuckerberg said that the platform has always been about personal connections and interactions in meaningful ways. “As we think about video on Facebook, we’re focused on creating experiences that bring people closer together and inspire human connection instead of passive consumption,” he had said, adding, “We are excited about what might be possible when we bring the best elements of Live that people love to more video experiences like Watch Parties.”
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